Customer Loyalty Points and Value

Customer Loyalty Points

Customer loyalty cards are another type of card that  have even a higher degree of uselessness within our society and economy.   One can collect any variety of points from Petro to Air Travel and buy valuable items/gifts from bottled water to digital cameras, cheese corn and airline travel, but be reminded that some restrictions may apply; so please contact your distributor for dates, times, quantities and program applications for your region.

It gets to a point that a given company has two distinct levels of goods and/or services that it offers to the public, those that it actually produces and its loyalty customer points.  After a time it becomes unclear to the consumer as to which is more important buying the product or using the platinum card that will generate the most points to buy those wonderful gift items, like bottled water or windshield washer fluid, the type that can remove the bugs in summer.

Case in point before moving to Woodstock I took my car for repair work at Busy Corner in Waterloo a dingy run down building with no waiting room or washroom for costumers, but run by likely the most honest and competent mechanic on the planet.  When he diagnosed my car in a certain way it was a certain truth.

For dependability and things in this life that you can count on there is: death and taxes and then there is Busy Corner.  They are that solid a garage, not that it is good to be compared to either death or taxes.  Suffice it to say that I trust this man with my car, my first born, and just about anything else.  He does not operate a customer loyalty card system because he doesn’t have to. I am a loyal customer to begin with because his prices are low, his work of high quality, he is fast, moderately friendly, what more could you ask for in a mechanic.

Steve’s Garage in Woodstock has coffee, clean washrooms, a waiting room, with a flat screen TV, and it has a loyalty customer service program.  It also over charges; so why would I want all these things?  I already have my $1300 brake job with alignment and enough points to buy a six pack of Pepsi.  Please let’s stop with the loyalty points!  Just give fair competitive prices.