My Big Box Experience.
Walking into any box store be it Walmart, Ikea, Home Depot or the like can be an over whelming experience based on the sheer scale of these monstrous facilities. When I approach a Walmart with caution and pass the lack lustre greeter I am, at least momentarily assaulted by the sensory over-load that actually does greets me. The smells, sounds, colours, the space that goes to infinity along with the vast array of unusual people that frequent the store is all unique. Walmart is a surreal experience and like a deer in the headlights I really don’t know how or where to proceed.
I look at the crumpled ball of paper in my hand that serves as a list and substitutes as my short term memory as I begin to wander the vast labyrinth of aisles in search of the five items of my quest. Lighting. Where would that be? No one to ask. God send me a sign. HOUSEHOLD. There is a God. I proceed.
Variety. Always too much. All from China. I’m again over-whelmed. Therefore, short sentences. Breath is short. Do they pump oxygen in like casinos or out? I don’t know. I feel dizzy.
All the lamps and every last thing in this store is part of a supply chain that originates in China. I find the lamp I want, but where are the light bulbs? Again no one to ask. But then I peek at my list. I need a coat rack and I see hangers, logic tells me they will flock together, but they don’t. In my peripheral vision I see a blue blur of a sales clerk. I stock her . She is tired and old. I don’t know if the two facts are related. She takes me to the coat racks but in truth only returns me to the hangers and says’ Funny I thought they were here.” I thanked her and told her I had the same thought.
I looked at my cart with the Chinese lamp and no bulbs, with the absence of a coat rack and four more things on my list. I would try one more thing. A smart TV. Entertainment. Another younger but slower clerk took me down several aisles and showed me two boxes and started to walk away. Where was the high pressure sales pitch I thought? I stopped him.
“Can you tell me about these TV’s and what’s the difference. He went quiet and looked long and pensively at the two boxes. He answered about $100.
I looked at the mentally challenged clerk and thanked him before leaving the store. It was difficult since I had lost my orientation and made several wrong turns and was seeing mirages on the horizon when finally I saw the sea of self check out cashier stations. There were three over worked cashiers of the human variety still employed. I staggered passed them to the exit and took my first gulps of fresh air.
Looking back at the store from the safety of my car from the vantage point of my handicapped parking spot I thought of the recent advertisement of thrifty shoppers leaving an IKEA store with their bargains as the wife shouts, “DRIVE, DRIVE” as if they were thieves escaping the scene of a crime. Relief crept over me as I drove to the IKEA on Jane Street in a further attempt to find the five items on my list.
I knew there would be no Smart TV set at Ikea unless I took one of their display cardboard cut out models for which some assembly would be required but I was aiming higher.
IKEA also has a greeter at the entrance and although a box store with a similar colour scheme as Walmart it doesn’t look quite so tacky and run down. The greeter looks well rested probably because she works for a Dutch/Swedish corporation that although a global corporation doesn’t hunt down union organizers like nazi war criminals. Although, ironically founder Ingvar Kamrad, was once a Nazi sympathizer of sorts until he discovered his true worth marketing semi- fabricated furniture to the masses. I had all those thoughts flash through my mind before I could even say, “Where is your lighting department?”
I was directed to what seemed like a secret door behind the main staircase that served as a short cut to where I wanted to go. It was magical. Like finding Oz behind the green curtain. On the floor before me were large arrows to follow like my own yellow brick road. It was like another omen. I was meant to be there. I had new meaning and direction in the marketing world. Not only did I find my lamp. I found three of them and they were all located with the requisite light bulbs. It was as if some higher being or power had planned it thus. Perhaps a Swedish socialist.
Yes, even though, like Walmart, Ikea is a giant labyrinth it has arrows on the floor and maps. There are many friendly healthy looking people with t-shirts that say hej, in the universal language of Swedish, which I think means Hi!. I again found hangers and by God if right beside them there was an array, not just one, but many varieties of coat racks neatly laid out before my very eyes. It was exhilarating.
At the check out sadly there were also the Walmart, and every other store on the planet’s, automatic self check out plus the requisite three live and in person cashiers. I think three is the critical number. They provide no wrapping or bags now but you can buy a big tarp like blue bag large enough to pack a Smart car to carry your goods. I did that.
While leaving I had no difficulty finding the exit but it was still hard leaving because Ikea sells cinnamon buns which is really an unfair marketing ploy preying on the weak. It took me an extra 15 minutes to leave the store. I left in frustration because you have to order on a large computer menu board which shows pictures of cinnamon buns and you can see the real ones over the counter in the distance and maybe even smell them if you work at it only to have the system freeze and the order not go through. I left with my big blue bag and no buns.
Sadly, I had to return to IKEA only two days later because my made in China lamp was damaged and I had to join a line in the large concourse away from the madding crowds where few can see who is returning what and why. One is required without being told to register on another larger computer screen with no anticipation of getting a cinnamon bun only to queue to return a broken product. I discovered I was seventh in line. Gauging by the screen Amid was at the counter taking forever, and at a rate of 7 minutes per customer, with three people serving I was going to be there for another 13 minutes.
In Ikea style given my turn and my knew familiarity with the Swedish language my return went smoothly and with my new unbroken Chinese/Swedish lamp under my arm I returned to the well lit parking lot to my designated handicapped parking spot and drove contentedly home thinking at least there are two unionized Ikea stores in Canada and even unionized warehouses in the United States with one manufacturing unionized manufacturing plant in Virginia all this well thinking do I have an Allen wrench at home.